From $999 or $41.62/mo. for 24 mo.
Pre-order starting at 5:00 a.m. PDT on 9.13
Available starting 9.20
Get the highlights.
Watch the film

4K 120 fps Dolby Vision.
4 studio-quality mics.
A Pro studio in your pocket.

Our thinnest borders yet — for
even larger displays. Brilliant.

All-new A18 Pro chip powers
unrivaled intelligence. And
unprecedented performance.

Asphalt Legends Unite
A huge leap in battery life.
Game on.
Strength. Beauty.
Titanium.

iPhone 16 Pro features a Grade 5 titanium
design with a new, refined microblasted
finish. Titanium has one of the highest
strength-to-weight ratios of any metal,
making these models
Internal design improvements — including a
100 percent recycled aluminum thermal
substructure and back glass optimizations
that further dissipate heat — enable up to 20
percent better sustained performance than
iPhone 15 Pro. So you can do all the things
you love — like high-intensity gaming — for
longer.

The thinnest borders on any Apple product
iPhone 16 Pro is splash, water, and dust
resistant.

The thinnest borders on any Apple product
iPhone 16 Pro is splash, water, and dust
resistant.

The thinnest borders on any Apple product
iPhone 16 Pro is splash, water, and dust
resistant.
Four striking colors, from Black Titanium to new
Desert Titanium

New display technology allows us to route
display data under active pixels with no
distortion, resulting in thinner borders for
larger 6.3-inch and 6.9-inch

Coming this fall
2

iPhone 16 Pro is built for Apple Intelligence, the personal
intelligence system that helps you
write, express yourself, and get
things done effortlessly
. With groundbreaking privacy protections,
it gives you peace of mind that no one else can access your data —
not even Apple.

Great powers come with
great privacy.
Apple Intelligence is designed to
protect your privacy at every step. It’s
integrated into the core of iPhone
through on-device processing. So it’s
aware of your personal information
without collecting your personal
information.
And with
groundbreaking Private Cloud
Compute
, Apple Intelligence can draw
on larger Apple-designed server-based
models, running on Apple silicon, to
handle more complex requests for you
while protecting your privacy.
Learn more about Apple Intelligence
Boost your productivity
Express yourself visually
A new era for Siri
Make a Genmoji right in the keyboard to match
any conversation. Want to create a disco ball
pigeon? You got it. Just provide a description.


The Image Playground app lets you create unique
images in seconds based on a description, a
concept, or even a person from your Photos
library. Experiment with image styles like
animation, illustration, and sketch.


With Clean Up, you can remove distracting
background objects from your photos with just a
tap — so you can perfect a shot while staying true
to the original image.
Awareness of your personal context enables Siri
to help you in ways that are unique to you. Need
your passport number while booking a flight? Siri
can help find what you’re looking for, without
compromising your privacy.


Richer language understanding and an enhanced
voice make communicating with Siri even more
natural. For example, if you stumble over your
words, Siri still knows what you’re getting at.


Not sure how to do something on iPhone, like
adjust the background blur on a portrait? With
expansive product knowledge, Siri can give you
step-by-step instructions in a snap.
Explore new tools that help you write, focus, and communicate.
Writing Tools can proofread your text and rewrite
different versions until the tone and wording are
just right, and summarize selected text with a tap.
They’re available nearly everywhere you write,
including third-party apps.


Just hit record in the Notes or Phone app to
capture audio recordings and transcripts. Apple
Intelligence generates summaries of your
transcripts, so you can get the most important
info at a glance.


Priority messages in Mail elevate time-sensitive
messages to the top of your inbox — like an
invitation that has a deadline today or a check-in
reminder for your flight this afternoon.

Play
Take total
Camera Control.
Take total
Camera Control.
Click to launch the Camera app. Click again to
instantly take a photo.

In video mode, click to start recording.


A light press opens controls like zoom.


With a double light press, you can
select another
camera setting
. Then slide to adjust that setting.


Now you can take the perfect photo or video
in record time. Camera Control gives you an
easier way to quickly access camera tools.
Simply slide your finger to adjust camera
functions like exposure or depth of field, and
toggle through each lens or use digital zoom
to frame your shot — just how you like it.
Later this year, Camera Control will
introduce a two-stage shutter that lets you
automatically lock focus and exposure with
a light press — so you can reframe your shot
without losing focus on your subject.
Go deeper on Camera Control
Audio Mix.
Make your voice heard.
Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you
adjust
the way voices sound in your videos
using three different voice options. Want to decrease
background sound? Or just focus on the voices that are in frame? Simply select the mix
and adjust intensity to get the sound you want after video capture.

In-frame
Only captures the voices of the people
on camera, even if people off-camera
are talking during the recording.
Studio
Makes voices sound like you’re
recording in a professional studio
equipped with sound-dampening walls.
Great for vloggers or podcasters
because the recording will sound like
the mic is close to the subject’s mouth,
even if it’s a few feet away.
Cinematic
Captures all of the voices around you
and consolidates them toward the front
of the screen — just like sound is
formatted for the movies.
Shot on iPhone 16 Pro.
Go behind the scenes of The Weeknd’s groundbreaking music video to learn how the
powerful camera features on iPhone 16 Pro deliver more creative freedom and flexibility
than ever before. The “Dancing in the Flames” cinematographer Erik Henriksson films the
video in dreamlike slow motion using 4K 120 fps Dolby Vision on iPhone 16 Pro. Thanks to
Camera Control, he could make technical decisions by simply sliding a finger to adjust
camera functions like exposure or focal length — all without missing a beat.


4K 120 fps Dolby Vision.
Cinemasterful.
A herd of Icelandic horses, captured in stunning 4K 120 fps Dolby Vision
iPhone 16 Pro takes video capture to a whole new level
with 4K 120 fps Dolby Vision — our highest resolution
and frame rate combo yet. Enabled by the new 48MP
Fusion camera with second-generation quad-pixel
sensor and our powerful A18 Pro chip, iPhone 16 Pro
lets you record 4K 120 fps Dolby Vision in video mode
or slo-mo.
And now you can
adjust the playback speed after
capture
in the redesigned Photos app, giving you
greater editing capabilities. To add a dreamy quality to
your shot, try out the new half-speed option. Or for a
cinematic effect, slow it right down to 24 fps playback.
Highest-quality video in
a smartphone
iPhone 16 Pro also provides
a big leap in
audio performance
with four studio-quality
mics for higher-quality recording. They
provide a lower noise floor so you get more
true-to-life sounds. New Spatial Audio
capture makes your videos sound more
immersive when listening with AirPods. And
thanks to wind noise reduction, the audio
quality is even clearer.
Nerd out on Pro video
Macro
13 mm
24 mm
28 mm
35 mm
48 mm
120 mm
0.5x Ultra Wide







More zoom? Boom. Now you can shoot in
120 mm with the 5x Telephoto camera on
both Pro models and get
sharper close-ups
from farther away
. With multiple framing
options, it’s like having seven pro lenses in
your pocket, everywhere you go.


New 48MP Ultra Wide
camera. Viva la resolution.
iPhone 16 Pro adds a second 48MP camera
to the Pro camera system. The new 48MP
Ultra Wide camera has a more advanced
quad-pixel sensor for super-high-resolution
48MP ProRAW and HEIF photos with
autofocus.
So you can
capture a mesmerizing new level
of detail
in macro photos and sweeping,
wide-angle shots.


Zoom in on 5x Telephoto
Choose your
Photographic Style.
Change it up. Change it back.
Choose your
Photographic Style.
Change it up. Change it back.
Our latest generation of Photographic Styles gives you greater
creative flexibility than ever before, so you can
make every photo
even more you
. And thanks to advances in our image pipeline, you
can now reverse any style, anytime.

Lock in your look.
We’ve created new styles that let you
dial in
your exact desired look with more advanced
skin-tone rendering
and set it across your
photos.
With the power of A18 Pro, you can see the
style applied in a live preview — like
professional color grading in real time.

Align with your
aesthetic.
Our improved image pipeline also enables
more creative styles, which allow you to
customize the different moods of a photo
through color.

Make the most of your
megapixels.
Personalize every style even more with the
new control pad, which makes it
easy to
adjust tone and color simultaneously
. You
can also use the slider to adjust the intensity
of the specific colors, instead of applying a
one-size-fits-all approach.




A18 Pro chip.
The brains behind Apple
Intelligence.
A18 Pro chip.
The brains behind Apple
Intelligence.
A phenomenally powerful chip, A18 Pro enables Apple Intelligence with a faster
Neural Engine, an improved CPU and GPU, and a big jump in memory bandwidth. It also
drives advanced video and photo features like Camera Control, and it delivers our best-
ever graphics performance for AAA gaming.
New 16-core Neural Engine is
faster and more efficient,
supercharging Apple Intelligence
New 6-core GPU gives you
enhanced graphics performance
New 6-core CPU,
the fastest in a smartphone, runs
complex workloads with less
power
Nearly 20% increase in total
system memory bandwidth
, the
highest ever in iPhone, for
outstanding performance
Compare with
iPhone 12 Pro
Up to
60% faster
6‑core CPU
Up to
2x faster
6‑core GPU

DEATH STRANDING DIRECTOR’S CUT
Gaming.
In a whole new light.
With up to two times faster
hardware-accelerated ray
tracing, A18 Pro
makes games
look and feel beautifully lifelike
— with more fluid graphics and
realistic lighting.
And with Game Mode in iOS 18,
you’ll get better sustained
frame rates for continuous play
and improved responsiveness
if you’re using wireless
controllers and AirPods.
Up to 2x faster hardware-
accelerated ray tracing
than
A17 Pro
Up to 4 more hours
of battery life. Stellar.
5
iPhone 16 Pro gives you a huge leap in battery life.
How? An optimized internal design fits larger batteries,
which work together with the A18 Pro chip to deliver
incredibly power-efficient performance. Even with so
many new capabilities.
Snap on a new MagSafe charger for
even faster wireless
charging
6
— up to 25W with a 30W power adapter or
higher, enabling up to 50% charge in around 30
minutes.
7
Up to
33 hours
video playback on
iPhone 16 Pro Max
8
Up to
27 hours
video playback on
iPhone 16 Pro
8


Compare with
iPhone 12 Pro
Up to
10 more hours
video playback on
iPhone 16 Pro
Up to
16 more hours
video playback on
iPhone 16 Pro Max
iOS 18.
Customize. Stylize.
Mesmerize.

Learn more about iOS 18
Personalize your Home Screen. Tint your icons with
any color. Rearrange and resize apps and widgets.
You can even lock or hide apps to protect sensitive
information — it’s your call.

Choose your controls. Swap out your Lock Screen
controls for ones you love to use more often. Or you
can assign a control to the Action button.

Find your favorite shots faster. In the redesigned
Photos app, your Collections are automatically
organized by topic, like People & Pets.

Get expressive with text. Add playful, animated
effects to any word, phrase, or emoji in iMessage —
many of which are automatically suggested as
you type.

No signal?
There’s a satellite for that.
When you don’t have cell service or Wi-Fi, iPhone 16 Pro can
connect you to a
satellite
, so you can stay in touch or get the assistance you need.
Messages via satellite lets you
send and receive messages and
Tapbacks when you’re off the
grid, right from the Messages
app. Your iPhone will help you
connect to a satellite, so you can
text over iMessage or SMS.
9
Roadside Assistance via satellite
can get you help for things like a
flat tire or a dead car battery.
iPhone will connect you with a
roadside assistance provider,
who can dispatch help to your
exact location — even if you’re off
the grid.
10
See how Roadside Assistance
works
Roadside Assistance via
satellite is included for
free for two years with
iPhone 16 Pro
9

iPhone also has vital safety
features that can help save lives.
If you try calling 911 for urgent
help but don’t have cell service or
Wi‑Fi, you can use iPhone to
text
emergency services over
satellite
.
11
See how Emergency SOS via
satellite works
Crash Detection uses hardware sensors and
advanced motion algorithms to detect a
severe car crash, then call 911 and notify
your emergency contacts when you can’t —
even when you don’t have service.
12
When you’re within range and make a 911 emergency call,
iPhone 16 Pro gives you the option to start sharing a live feed with
911 responders for quick and effective assistance.
9
Designed to make a difference.
Environment
All Apple data centers —
including those that power
Apple Intelligence — run on
100% renewable energy.
iPhone 16 Pro uses more
recycled metals than ever:
95% recycled lithium in the
battery.
13
100% recycled gold in the
plating of the USB-C
connector and camera
wires.
100% recycled copper foil
in the MagSafe inductive
charger.
The packaging for
iPhone 16 Pro is
100% fiber
based
for the first time.
14
And it’s thinner, which
reduces the carbon impact
for shipping.
15
Learn about Apple and the environment
Privacy
Apple Intelligence protects
your privacy
at every step.
With on-device processing
and Private Cloud
Compute, no one but you
can access your data — not
even Apple.
The new Passwords app
makes it even easier to
access account passwords,
passkeys, Wi-Fi passwords,
two-factor authentication
codes, and more. It stores
them securely and syncs
across your devices with
end-to-end encryption.
You can also
control which
contacts to share with an
app,
rather than giving it
access to all your contacts.
And you can choose to
share more contacts over
time.
Learn about Apple and privacy
Accessibility
Eye Tracking makes it
possible to navigate your
iPhone and use your
favorite apps just by
moving your eyes, thanks to
the power of machine
learning and the front-
facing camera.
Music Haptics matches the
iPhone Taptic Engine with
the rhythm of songs. So
people who are deaf or hard
of hearing can enjoy the
Apple Music catalog in a
whole new way.
Vocal Shortcuts helps
people with severe atypical
speech record sounds that
trigger specific actions on
iPhone — set a timer, take a
screenshot, scroll up and
down, and more.
Learn about Apple and accessibility
Significant others.
iPhone and Mac
With iPhone Mirroring, you can view
your iPhone screen on your Mac and
control it without picking up your
phone. Continuity features also let
you answer calls or messages right
from your Mac. You can even copy
images, video, or text from your
iPhone and paste it all into a different
app on your Mac. And with iCloud,
you can access your files from either
device.
iPhone and
Apple Watch
iPhone and AirPods

Why Apple is the best
place to buy iPhone.
Shop iPhone

Save with
Apple Trade In.
Get $180–$650 in credit toward
iPhone 16 or iPhone 16 Pro when
you trade in iPhone 12 or higher.
*

Pay over time,
interest‑free.
When you choose to check out
with Apple Card Monthly
Installments.
17

Apple. Your one-stop
shop for incredible
carrier deals.
Get up to $1000 in credit on a new
iPhone with AT&T, Boost Mobile,
T‑Mobile, or Verizon. Trade‑in
may be required.
18

Get flexible delivery
and easy pickup.
Choose from two‑hour delivery
from an Apple Store, free delivery,
or easy pickup options.

Shop live with a
Specialist.
Let us guide you live over video
and answer all of your questions.

Meet your
new iPhone with
Personal Setup.
Jump into online sessions with a
Specialist to set up your iPhone
and discover new features.

Explore a shopping
experience designed
around you.
Use the Apple Store app to get a
more personal way to shop.
Keep exploring iPhone.
Explore all iPhone
New
iPhone 16 Pro

From $999 or $41.62/mo. for 24 mo.
1
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Apple Intelligence
2

A18 Pro chip
with 6‑core GPU

Camera Control

Pro camera system
Our most advanced 48MP Fusion camera
5x Telephoto camera
48MP Ultra Wide camera

Up to 33 hours video playback
19
New
iPhone 16

From $799 or $33.29/mo. for 24 mo.
1
View pricing

Apple Intelligence
2

A18 chip
with 5‑core GPU

Camera Control

Advanced dual‑camera system
Advanced 48MP Fusion camera
2x Telephoto
12MP Ultra Wide camera

Up to 27 hours video playback
19
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